Research in Sports Management and Movement Behavior

Identifying Accelerating Factors For Sports Startups (A Mixed Approach)

Authors

Fatemeh Raeei 1
Alimohamad Safania 2
Abolfazl Farahani 3
Hamid Ghasemi 4

1 Ph.D. Student in Sport Management, Department of Physical Education, Science and Research Branch, Islamic Azad University, Tehran, Iran.

2 Professor in Science and Research Branch- Islamic Azad University

3 Professor in Sport Management, Payam-Noor University, Tehran, Iran.

4 Associate Professor in Sport Management, Payam-Noor University, Tehran, Iran.

https://doi.org/10.61186/JRSM.14.27.183
Abstract
In the sports industry, there is significant potential for the emergence of startups. However, startups in this sector have experienced various challenges and fluctuations. Therefore, the purpose of this study is to examine the factors that contribute to the acceleration of Sports Startups. The research was conducted using a mixed-methods approach, involving the participation of sports business experts and scholars. Data collection was carried out through purposive sampling, employing in-depth interviews with these experts. The qualitative data obtained were analyzed using the thematic analysis approach. Additionally, the identified factors were ranked using the Analytic Hierarchy Process (AHP). The findings revealed the existence of six categories of accelerators for sports startups. Notably, strengthening and optimizing the value chain emerged as the most crucial factor among these categories. Consequently, to enhance the growth and development of sports startups, it is imperative to establish a well-defined value chain and actively work towards its reinforcement.

Keywords

Value Chain
Accelerators
Startups
Empowerment
creativity
Sports Business
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