Research in Sports Management and Movement Behavior

Compilation Of Dynamic Strategies of Sports Businesses In The Post-Covid 19 Era Based on ISM-MICMAC Approach

Authors

Negar Gholipur 1
ebrahim Alidoust 2

1 Assistant Professor of Sport Management, Department of Sport Sciences, Jahrom University, Jahrom, Iran.

2 Associate Professor, Sports Management, University of Tehran, Tehran, Iran.

Abstract
Introduction and Aim: Physical literacy is a topic that has attracted the Aim:This study identified and explained the factors affecting the dynamics of sports businesses in the post-corona era based on the structural interpretation model.

Method:‌The method of data analysis was divided into three stages. First, in the fuzzy Delphi method, with the opinion of twenty-six relevant experts, the most important factors affecting the dynamics of businesses were confirmed. Then Interpretive Structural Modeling (ISM) was used to classify components and create a hierarchical model. Mick Mac analysis was also used to determine how the factors were interrelated.

Result: This study identified 14 strategies related to the dynamics of sports businesses in Iran. The model that was developed has five levels. Also, Mick Mac analysis showed that there were five independent variables, two dependent variables and seven link variables.

Conclusion: This study shows that the development of dynamic capabilities in sports organizations requires legal revision and improvement of governance performance. In addition, sports organizations must use digital technology, employee empowerment and comprehensive collaboration between different bodies to advance their capabilities.

Keywords

Dynamics
Structural Interpretation Model
Sports Industry
Fuzzy
COVID-19
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