Purpose: Developing the Strategy Map and Prioritizing the Strategies of Developing Sports at National Iranian Gas Company throughISM and AHP approaches

Methodology: The present study has used a mixed methods approach (qualitative and quantitative), and it is an applied-developmental study in terms of purpose. Nine personswere selected as the members of the strategic council. The upstream documents, literaturereview and ideas of the members of strategic council were examined. The questionnaireswere distributed among the selected expertsand the data were collected after the confirmation of the questionnaire validity by university professors. At first, the experts determined the strategies of the company, through AHP method, resulting from the studies of strategic planning committee of the mentioned organization in terms of the mutual impacts, thenISM method was employed to identify the important relationships in developing the strategy map.

Findings: Sports strategy map is divided into five levels and the strategies for developing thehealth-basedplans and activities, enhancing the mutual interactions with the sports organizations and boosting the sports motivations and culture have been placedon the first level.

Conclusion: the results of AHP analysis employed to prioritize the strategies showed that the development of health-based sports activities, promotion of position and structure of sports affairs and boosting the sports motivations and culture are the three first sports strategies pursued by National Iranian Gas Company.

Keywords: Strategy, Strategic Map, Analytical Hierarchy Process (AHP), Interpretative Structural Model (ISM)