پژوهش در مدیریت ورزشی و رفتار حرکتی

تدوین نقشه استراتژیک و اولویت‌بندی راهبردهای توسعه ورزش شرکت ملی گاز ایران با رویکرد ISMو AHP

نوع مقاله : مقاله علمی-پژوهشی

نویسندگان

مجید یزدان‌پناه 1
حسین اکبری یزدی 2
علیرضا الهی 3

1 دکتری مدیریت ورزشی، دانشگاه خوارزمی تهران.

2 دانشیار گروه مدیریت ورزشی و رفتار حرکتی دانشگاه خوارزمی تهران.

3 استاد مدیریت ورزشی دانشگاه خوارزمی تهران.

10.22034/jrsm.2026.6982
چکیده
هدف: تدوین نقشه استراتژیک و اولویت بندی راهبردهای توسعه ورزش شرکت ملی گاز ایران با رویکرد ISMو AHP بود.

روش‌شناسی: از نوع آمیخته (کمی-کیفی) و از لحاظ هدف کاربردی- توسعه‌ای بوده است.9 نفر به عنوان اعضای شورای راهبردی انتخاب شدند. برای گردآوری داده‌ها اسناد و مدارک فرادستی، ادبیات پیشینه و نظرات اعضای شورای راهبردی بررسی شد. روایی پرسشنامه‌ها پس از تائید توسط استادان دانشگاه، بین خبرگان منتخب توزیع و داده‌ها جمع‌آوری شد.این خبرگان نخست از روشAHP، استراتژی های شرکت را که حاصل مطالعه کمیته برنامه‌ریزی استراتژیک در سازمان مذکور بوده از نظر میزان تأثیرگذاری بر یکدیگر مشخص نموده و سپس برای شناسایی روابط مهم در ترسیم نقشه استراتژیک از روش ISM استفاده شد.

یافته‌ها: نقشه راهبردی ورزش با استفاده از ISM در 5 سطح طبقه‌بندی و راهبردهای توسعه برنامه‌ها و فعالیت‌های ورزشی سلامت‌محور، تقویت تعاملات دوجانبه با سازمان‌های ورزشی و تقویت انگیزه‌ها و فرهنگ ورزشی در سطح اول قرار گرفت.

نتیجه‌گیری: نتایج تحلیلAHP برای اولویت بندی استراتژی‌ها نشان داد که توسعه فعالیت‌های ورزشی سلامت محور، ارتقاء جایگاه و ساختار امور ورزش و تقویت انگیزه‌ها و فرهنگ ورزشی به ترتیب سه استراتژی اول ورزش شرکت ملی گاز ایران بودند.


کلیدواژه‌ها

استراتژی
نقشه استراتژیک
تحلیل سلسله مراتبی(AHP)
مدل ساختاری تفسیری(ISM)
موضوعات

عنوان مقاله English

Developing the Strategy Map and Prioritizing the Strategies of Developing Sports at National Iranian Gas Company throughISM and AHP Approaches

نویسندگان English

majid yazdanpanah 1
hossein akbari yazdi 2
alireza elahi 3
1 Ph.D In Sports Marketing Management, Kharazmi University of Tehran.
2 Associate Professor,Department of Sport Management Faculty of Sport Sciences, Kharazmi University.
3 Professor of Sports Management at Kharazmi University, Tehran.
چکیده English

Purpose: Developing the Strategy Map and Prioritizing the Strategies of Developing Sports at National Iranian Gas Company throughISM and AHP approaches

Methodology: The present study has used a mixed methods approach (qualitative and quantitative), and it is an applied-developmental study in terms of purpose. Nine personswere selected as the members of the strategic council. The upstream documents, literaturereview and ideas of the members of strategic council were examined. The questionnaireswere distributed among the selected expertsand the data were collected after the confirmation of the questionnaire validity by university professors. At first, the experts determined the strategies of the company, through AHP method, resulting from the studies of strategic planning committee of the mentioned organization in terms of the mutual impacts, thenISM method was employed to identify the important relationships in developing the strategy map.

Findings: Sports strategy map is divided into five levels and the strategies for developing thehealth-basedplans and activities, enhancing the mutual interactions with the sports organizations and boosting the sports motivations and culture have been placedon the first level.

Conclusion: the results of AHP analysis employed to prioritize the strategies showed that the development of health-based sports activities, promotion of position and structure of sports affairs and boosting the sports motivations and culture are the three first sports strategies pursued by National Iranian Gas Company.

کلیدواژه‌ها English

Strategy
Strategic Map
Analytical hierarchy process (AHP)
Interpretative Structural Model (ISM)
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  • تاریخ دریافت 09 فروردین 1405
  • تاریخ بازنگری 31 اردیبهشت 1405
  • تاریخ پذیرش 17 خرداد 1405
  • تاریخ انتشار 10 تیر 1405