Volume 8, Issue 15 (8-2018)
JRSM 2018, 8(15): 1-8 |
Back to browse issues page
Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:
Taheri Kia M, Asad Zadeh A, Elahi A. Prediction of Attitudinal and Behavioral loyalty of Esteghlal and Persepolis Fans by Considering the Team Quality :A Case Study of Female Students in Tehran Universities. JRSM 2018; 8 (15) :1-8
URL: http://jrsm.khu.ac.ir/article-1-2699-en.html
URL: http://jrsm.khu.ac.ir/article-1-2699-en.html
Abstract: (8032 Views)
The participation of spectators– including both men and women- in sport stadiums and their profitability is one of the new experiences in the world of sports . A significant proportion of Persepolis and Esteghlal fans are women; so, providing conditions for women's loyalty to these teams can help in some decisions on fans management.One of the reasons for loyalty of fans may be the team's quality. In this study, attitudinal and behavioral loyalty of Persepolis and Esteghlal fans was predicted by quality of teams. For this purpose, 395 cases were randomly selected from female students who were the fans of Esteghlal and Persepolis teams from 20 universities in Tehran using Morgan table. They completed Zhang's quality of team questionnaire (1997) and Mahoney’s fans psychological commitment questionnaire (2000). The results indicated significant and direct relationship between team’s quality and fans attitudinal loyalty (r = 0.449, p <0.01). Also, quality of team explained about 20% of change in fans’ attitudinal loyalty ( According to results, attitudinal loyal of fans was impressed by the quality of team. Then, employing famous players and coaches, providing attractive games, and things like that, female fans may be more loyal.
Keywords: quality of team, attitudinal loyalty, behavioral loyalty, attachment to the team, female fans, psychological commitment
Type of Study: Research |
Subject:
sport management
Received: 2013/12/28 | Accepted: 2014/05/14 | Published: 2018/08/15
Received: 2013/12/28 | Accepted: 2014/05/14 | Published: 2018/08/15
References
1. ساعت‌چیان، وحید، علیزاده، ابوالفضل، دهقان قهفرخی، امین و الهی، علیرضا. (1388). اولویت‌بندی و شناخت ارتباط بین انگیزه‌ها و عوامل موتر بر حضور هواداران: مطالعه موری (بازی استقلال و پرسپولیس تهران). هفتمین همایش بین‌المللی تربیت‌بدنی و علوم ورزشی، تهران.
2. موسوی، اسفندیار. (1391). ارتباط بین کیفیت تیمی هواداران و وفاداری هواداران با پرخاشگری آنان مطالعه موردی: هواداران استقلال پرسپولیس. پایان‌نامه چاپ شده، (دانشکده تربیت بدنی و علوم ورزشی دانشگاه تربیت معلم تهران).
3. سقاء، سمانه. (1390). تقسیم‌بندی هواداران ورزشی لیگ حرفه‌ای فوتبال ایران براساس میزان وفاداری مطالعه موردی: هواداران پرسپولیس استقلال. پایان‌نامه چاپ شده، (دانشکده تربیت بدنی و علوم ورزشی دانشگاه تربیت معلم تهران).
4. سلطان حسینی، محمد.، نصراصفهانی، داوود.، جوانی، وجیهه.، سلیمی، مهدی.، (1390). تعیین سهم نسبی وفاداری به برند از تداعی برند در بین هواداران لیگ برتر فوتبال ایران، مدیریت ورزشی، شماره 9، ص: 87-107 .
5. Lee, Soonhwan.(2002). A stady of psychological, sociological, environmental motivation, and loyalty of major and minor league baseball fans. Unpublished Dissertation, Daphne, Alabama.
6. Mashiach, A. (1980). A stady to determine the factors which influence American spectators to see the summer Olympics in Montreal, 1976. Journal of sport behavior, 3(1), 16-28 [DOI:10.1177/019372358100500203]
7. Branscombe, D., Nyla, R., & Wann, D. L. (1991). The positive social and self-concept consequences of sport team identification. Journal of sport and social Issues, 15, 115-27 [DOI:10.1177/019372359101500202]
8. Zillman, D., Bryant, J., &Sapolsky, N. (1989). Enjoyment from sports spectatorship. In Goldstein, J. (Ed.), sport, Games and Play, Laurence Earlbaum, Hillsdale, NJ.
9. Jacoby, J., & Chestnut, R. W. (1978). Brand loyalty: measurement and management. John wiley & sons, new York
10. Gladden, J. M., & Funk, D. C. (2001). Understanding brand loyalty in professional sports: Examining the link between brand associations and brand loyalty. International Journal of sports Marketing and Sponsorship, 3, 67-89. [DOI:10.1108/IJSMS-03-01-2001-B006]
11. Kim, D., Lee, S., Bu, K., & Lee, S. (2009). Do VIP programs always work well? The moderating role of loyalty. Psychology & Marketing, 26(7), 590-609. [DOI:10.1002/mar.20290]
12. Wang, R. T., zhang, James. J., & Tsuji. Y. (2011). Examining fan motives and loyalty for the Chinese Professional Baseball league of Taiwan. Sport Management Review, 14, 347-360. [DOI:10.1016/j.smr.2010.12.001]
13. Stevens s., & Rosenberger, P, J, (2012). The influence of involvement, following sport and fan identification on fan loyalty: an Australian perspective. International Journal of Sports Marketing & Sponsorship, 220-234. [DOI:10.1108/IJSMS-13-03-2012-B006]
14. Mahony, Daniel, F., Madrigal, R., & Howard, D. (2000). Using the Psychological Commitment to Team (PCT) Scale to Segent sport Consumers Based on Loyalty. Sport Marketing Quarterly, Vol.9, No.1, 15-25.
15. Sari, I., Ersin< E., & Soyer, F. (2011). Does Psychological Commitment to Team Enhance Self-esteem? An Easy Way to Raise Self-esteem. International Journal of Humanities and Social Science, vol. 1, No. 19.
16. Shawn, S., & Rosenberger, P. J. (2012). The influence of involvement, following sport and fan identification on fan loyalty: an Australian perspective. International Journal of Sports Marketing & Sponsorship, 220-234.
17. Carvalho, M. (2008). Prediction of behavioral loyalty from team identification and place attachment among Portuguese sport fans. A study conducted with Futebol Clube Do Porto fans. (Unpublished thesis). Porto University. 17-19.
18. Pilus, a. H. M., Yusof, A. B., Boje J., Fauzee. M. S. O., Abu Samah. B., & Ab- Aziz., R. A. (2010). The Relationship of Sportscape, Motivation, Loyalty Satisfaction and Intention to Watch Malaysia Cup Football. American Journal of scientific Research, 7, 52-63.
19. Zhang, J. J., Pease, D. G, Smith, D. W., Lee, J. T., Lam, E. T. C., & Jambor, E. A. (1997). Factors affecting the decision marking of spectators to attend minor league hockey games. International Sports Journal, 1(1), 39-53.
20. Pan, D. W., Zhu, Z., Gabert, T, E., & Brown, J. (1999) Team performance, market characteristics, and attendance of major league baseball: A panel data analysis. The Mid-Atlantic Journal of Business, 35(2 & 3), 77-91.
21. Deschriver, T. D. & Jensen P. E. (2002). Determinants of spectator attendance at NCA Division II Football contests. Journal of Sport Management, 16, 311-330. [DOI:10.1123/jsm.16.4.311]
22. Dale, B., Iwaarden, T. Wiele, T., & Williams, R. (2005). Service improvement in a sport environment. Managing service Quality, 5, 470-484. [DOI:10.1108/09604520510617310]
23. Yusof, Aminuddin., & Lee Hooi See. (2008). Spectator Perceptions of Physical Facility and team Quality: A Study of a Malaysian Super League Soccer Match. Journal of International Studens, Issue 8, 132-140.
24. Team quality and game location effects in English professional soccer
25. Bray, Steven R;Law, Jon;Foyle, Jesse. Journal of Sport Behavior; Dec 2003; 26, 4; ProQuest Research Library
| Rights and permissions | |
 | This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. |
