خداداد حسینی، حمید؛ روستا، احمد؛ خلیلیشجاعی، وهاب،71،9 ،تبلیغات از تئوری تا عمل، انتشارات حروفیه، چاپ اول، تهران، ،90-2،9.
حسنزاده، مهرداد،70،9 ،بازاریابی ورزشی، انتشارات پرسمان، چاپ اول، تهران، 28-22.
فتحی، هوشنگ، 88،9 ،ورزش و تبلیغات، انتشارات امیر کبیر، چاپ اول، تهران، ،0-02.
کامکاری، کامبیز؛ کیومرثی، فیروز؛ شکرزاده، شهره، 72،9 ،اندازه گیری و سنجش، انتشارات دانشگاه آزاد اسلامی، اسلامشهر، چاپ اول، 02-07.
Bauer, R. A., & Greyser, S. A, 1968, advertising in America: The consumer view, Boston:
Moschis, G. P., Moore, R. L, 1999, Purchasing Patterns of Consumers, Journal of Retailing.
Kim, Y.M., S.H., &Joen, H.M, 2000, Sport marketing. Seoul Korea: Hak Hynun SA Publication,Inc.
Michael, A. Levin., & Robert, E. Mc, Donald, 2009, the Value of Competition: Competitive
Balance as a Predictor of Attendance in Spectator Sport, International Journal of Sport.
Pyun, D. Y, 2006, The Proposed Model of Attitude toward Advertising through Sport, the Florida
State University, unpublished data.
Blaschko, T. M., & Burlingame, J, 2002, Assessment tools for recreational therapy and
related fields (3rd ed.), Ravensdale, WA: Idyll Arbor Inc.
Pyun. D. Y., James. J. D, 2009, Enhancing advertising communications: Developing a model of
beliefs about advertising through sport, International Journal of Sport Communication, 2, 1-20.
Pyun, D. Y., &. James, J. D, 2011, Attitude toward advertising through sport: A theoretical [
DOI:10.1016/j.smr.2009.12.002]
framework, Sport Management Review, 14(1), 33-41.
Tabachnick, B. G & Fidell, L. S, 1996, Using Multivariate Statistics, Harper Collins College
Publishers: New York.
Michele, E. Capella, 2002, Measuring sport fans involvement: the fan behavior questionnaire,
sothern Business Review, Spring, 30-36.
Sang, Woo, Bae, 2003, Attitudes, Interests and sport spectator profiling: variables affecting game
attendance in NHL Franchise, unpublished dissertation, the University of British Columbia.
Barbara, H. William, F, 2005, Statistical methods for health care research. Lippincott Williams and
Wilkins, A Welter Clawer Company, 325- 330.
Kline, P, 1994, an Easy Guide to Factor Analysis. London Rutledge.
Guilford, J. P, 1959, "Psychometric Method". New York: M.C. Grow - Hill.
Pyun, D. Y., James, J. D., & Kwon, 2008, a reexamination of the factor structure of beliefs about
advertising through sport: A Singapore case, In Proceedings of the 6th Annual Conference of the Sport marketing Association, Australia.
Chittithaworn, Chuthamas.,Islam, Md. Aminul&Thooksoon, Orachot, 2011, Belief Dimensions and
Viewer's Attitude towards TV Advertising in Thailand ,International Journal of Marketing Studies,
Vol. 3, No. 1.
Wood, G. L. B., Haber, J, 1997, Nursing Research: Method, Critical Appraisal and Utilization. 4 th
Ed, Mosby Company.
Burns, N., Grove. S. K, 1999, Understanding Nursing Reaserch.2 nd Ed. Philadelphia. W. B.
Saunders Company.
Zammuto, R. F., Jack, Y., Krakower, 1991, Quantitative and Qualitative Studies in Organizational
culture. In Woodman and Pass more, W. A. (Eds). Research in Organizational Change and
Development. 5. 83-114.
Munusamy,Jayaraman., Hoo. C. Wong, 2007, Attitude towards advertising among students at
private higher learning institutions in selangor, Untar E-Journal, 3(1), 31-51.
Bennett, G., Ferreira, M & Tsuji, Y, 2006, Analyzing the effects of advertising type and antecedent
on attitude towards advertising in sport, International Journal of Sport Marketing& Sponsorship,
81.
Petrovici, Dan., Marinov, Marin, 2005, Determinants and antecedents of general attitudes towards
advertising: A study of two EU accession countries, European Journal of Marketing, 41 (3-4). pp.
Greenwell, T. C., Fink, J. C., & Pastor, D. L, 2008, Assessing the Influence of Physical Sport
Facility on Customer Satisfaction within the Context of the Service Experience, Sport
Management Review.
Karla, Renton, 2009, Impact of athletic endorsement and consumers purchase intentions, the
Florida State University, unpublished data.
Ling, K. C., Piew, T. H., & Chai, L. T, 2010, The determinants of consumers attitude towards
advertising, Canadian Social Science, 6(4), 114-126.
Van der Waldt. D. L. R., Rebello. T. M & Brown. W. J, 2009, Attitudes of young consumers
towards SMS advertising, African Journal of Business Management, Vol.3 (9), pp. 444- 452.
