دوره 13، شماره 25 - ( 6-1402 )                   جلد 13 شماره 25 صفحات 152-134 | برگشت به فهرست نسخه ها


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Mohammadian M, Benar N, Saeedi F. Identify Appropriate Methods for Financial Block in Sports Tourism Businesses. JRSM 2023; 13 (25) :134-152
URL: http://jrsm.khu.ac.ir/article-1-3131-fa.html
محمدیان مصطفی، بنار نوشین، سعیدی فاطمه. شناسایی روش های مناسب برای بلوک مالی در کسب وکارهای گردشگری ورزشی. پژوهش در مدیریت ورزشی و رفتار حرکتی. 1402; 13 (25) :134-152

URL: http://jrsm.khu.ac.ir/article-1-3131-fa.html


1- دانشگاه صنعتی شاهرود
2- دانشگاه گیلان ، noshin.benar@gmail.com
3- دانشگاه گیلان
چکیده:   (2645 مشاهده)
هدف پژوهش حاضر شناسایی روش­ های مناسب برای بلوک مالی به عنوان یکی از چهار بخش اصلی مدل کسب ­وکار استروالدر در کسب­ وکارهای گردشگری ورزشی بود. پژوهش حاضر بر مبنای مطالعه‌ای کیفی و با روش تحلیل تم براون و کلارک (2006) انجام شده است. جامعۀ آماری پژوهش شامل ذی­نفعان و مدیران متخصص در بخش گردشگری ورزشی و همچنین افراد شاغل در بخش­های مختلف کسب­ وکارهای گردشگری ورزشی استان گیلان بودند. تعداد 15 نفر با استفاده از روش نمونه­گیری هدفمند با تکنیک گلوله­ برفی و غیرتصادفی تا مرحلۀ اشباع نظری انتخاب شدند. این پژوهش با روش تحلیل مضمون و با استفاده از نرم‌افزار مکس کیو‌دی‌ای انجام شده است. یافته‌ها حاکی از آن است که مؤلفه‌های بلوک مالی برای این نوع از کسب‌وکارها شامل 10 بعد اصلی و 27 بعد فرعی در 2 مضمون (تم) شامل مدل درآمدی و ساختار هزینه می‌باشد. ساختار هزینه شامل هزینه آموزش، هزینه تسهیلات زیرساختی، هزینه برگزاری تورها و هزینه منابع انسانی و مدل درآمدی نیز شامل نیازهای مالی، صحه­ گذاری ورزشکاران، اجاره بهای تسهیلات، حق عضویت و استفاده از نرم ­افزارها و خدمات سلامتی و گردشگری ورزشی می­ باشد. مدل‌سازی مالی حاصل از تحلیل داده‌های کیفی به صاحبان کسب‌وکارهای گردشگری ورزشی کمک می‌کند تا در محاسبه موقعیت‌ها و در نتیجه با مقایسه سناریوهای مختلف، تصمیم‌گیری کنند.
متن کامل [PDF 1644 kb]   (418 دریافت)    
نوع مطالعه: پژوهشي | موضوع مقاله: مدیریت ورزشی
دریافت: 1400/3/15 | پذیرش: 1400/11/25 | انتشار الکترونیک پیش از انتشار نهایی: 1400/11/25 | انتشار: 1402/6/20

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