دوره 12، شماره 23 - ( 6-1401 )                   جلد 12 شماره 23 صفحات 144-122 | برگشت به فهرست نسخه ها

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Ramezanlo K, Benar N, Saeedi F. Creating a Competitive Advantage in Sports Businesses: The Role of Input Sources, Market Position and Creativity. JRSM 2022; 12 (23) :122-144
URL: http://jrsm.khu.ac.ir/article-1-3053-fa.html
رمضانلو کیومرث، بنار نوشین، سعیدی فاطمه. خلق مزیت رقابتی در کسب‌وکارهای ورزشی: نقش منابع ورودی، موقعیت در بازار و توان خلاقیت. پژوهش در مدیریت ورزشی و رفتار حرکتی 1401; 12 (23) :144-122

URL: http://jrsm.khu.ac.ir/article-1-3053-fa.html


1- دانشگاه گیلان ، phdkiomars@gmail.com
2- دانشگاه گیلان
چکیده:   (1110 مشاهده)
هدف از این پژوهش بررسی نقش منابع ورودی، موقعیت در بازار و توان خلاقیت در خلق مزیت رقابتی کسب‌وکارهای ورزشی (مجموعه‌های تفریحی-ورزشی آبی شهر تهران) بود. این پژوهش از نوع توصیفی پیمایشی  و از نظر هدف کاربردی بود. جامعه آماری این پژوهش شامل مدیران مجموعه‌های تفریحی- ورزشی آبی شهر تهران بود. برای جمع‌آوری اطلاعات مورد نیاز برای آزمون فرضیه­ها ابزار پرسشنامه بهره گرفته شد. 80 پرسشنامه به نسبت توزیع مجموعه‌های تفریحی-ورزشی آبی در پنج منطقه استان تهران، به صورت هدفمند در اختیار مدیران قرار گرفت که از این تعداد 75 پرسشنامه مورد تجزیه‌و‌تحلیل قرار گرفت. یافته ­ها نشان داده منابع ورودی به طور مستقیم بر مزیت رقابتی اثر مثبت و معنی‌داری دارد (53/0 β= ،06/20t=)، موقعیت در بازار نیز به طور مستقیم بر مزیت رقابتی اثر مثبت و معنی‌داری (42/0 β= ،23/2t=) دارد. همچنین توان خلاقیت به طور مستقیم بر مزیت رقابتی اثر مثبت و معنی‌داری (63/0  β= ،43/11t=).
نتایج این مطالعه هدفمند بودن رویکرد ترکیبی به‌واسطه توانایی به‌کارگیری درست منابع ورودی از جمله منابع انسانی، سازمانی و مالی، توجه به سرمایه مشتری و داشتن هوشمندی رقابتی به عنوان ایجادکننده ­ها و تثبیت‌‌کننده‌ موقعیت در بازار و همچنین سرمایه نوآوری، توان فناوری اطلاعات و مدیریت دانش به عنوان مهم‌ترین منابع و عناصر در استفاده از توان خلاقیت می‌توانند مزیت رقابتی را برای کسبوکارها به ارمغان آورند.

متن کامل [PDF 1208 kb]   (19 دریافت)    
نوع مطالعه: پژوهشي | موضوع مقاله: مدیریت ورزشی
دریافت: 1399/8/4 | پذیرش: 1400/3/3 | انتشار الکترونیک پیش از انتشار نهایی: 1400/3/3 | انتشار: 1401/6/10

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