Volume 6, Issue 12 (11-2016)                   2016, 6(12): 27-44 | Back to browse issues page

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majidi C, moharam zadeh M. Strategy of adventure sports development in Sanandaj city by SWOT analysis. Journal title 2016; 6 (12) :27-44
URL: http://jrsm.khu.ac.ir/article-1-2460-en.html
Abstract:   (6643 Views)

In recent years by technology development and changes in lifestyles of
communities, adventure sports as a new field of sport is growing in a rapid rate and
attracted fans in different communities. Importance of leisure time and sport
tourism makes this issue an importante area for scientific research. Thus, the
purpose of this study is to investigate the barriers and solutions of adventure sports
development in Sanandaj city. The descriptive survey methodology would be
applied based upon the case study. Statistical sample due to volume of population
was equal to target population(n=N=39). SWOT analysis to investigating the
internal (strength & weakness) and external (opportunity & threats) factors use to
analyze strategic position. To collect the data, library resources, literature and
background review, interviews and questionnaires was used. The Final score of
evaluate internal factors (2.698) and external factors (2.554) matrices locate
Sanandaj city in SO strategies. Thus, it is recommended to focus on aggressive
development strategy.

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Type of Study: Research | Subject: sport management
Received: 2017/04/7 | Accepted: 2017/04/7 | Published: 2017/04/7

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