Research in Sport Management and Motor Behavior
2252-0716
7
14
2017
12
1
The Relationship between Brand Personality dimensions and Consumer’s Loyalty to Sports Brands in Rasht city
1
14
FA
mehr ali
Hemmati Nezhad
Hatam
Masoomi
The purpose of the present study was to explain the relationship between brand personality dimensions and customers’ loyalty to sport brands in Rasht. The method of present survey was descriptive and applied, also the statistical population was loyal customers to sport brands in Rasht. In order to data collection two questionnaires; Geuens & Wulf (2009) for measuring brand personality dimensions and Lau et all (2006) that investigated customers loyalty to sportswear in Hong Kong, after determining the validity and reliability was confirmed by using Cronbach’s alpha (0.7); were used. The results of Linear Regression of 407 loyal customers were shown there were positive and negative significant relationships between brand personality dimensions (Activity, Aggressiveness, Responsibility, Emotionality and Simplicity) and customers loyalty components to sport brands (Brand name, Service quality, Store environment, Product quality, Promotion, Price and Style). Some of these results are as below: activity dimension and brand name factor; activity and aggressiveness dimensions and service quality factor; activity, simplicity and responsibility dimensions and store environment factor; activity, aggressiveness and responsibility dimensions and product quality factor. There were also some negative ones between simplicity dimension and product quality and style factors. The result of Friedman test revealed that product quality, style, brand name, promotion, price, store environment and service quality were the most fundamental and crucial factors for the customers’ loyalty respectively. Regarding to the findings attention to customers’ demands and needs significantly has effect on performance improvement and local produced Sport brand’s success to attracting the customers and making them loyal in order to achieving more market share in comparison with competitors in international markets.
Research in Sport Management and Motor Behavior
2252-0716
7
14
2017
12
1
Anxiety level among Iranian football referees: The role of self-consciousness and coping styles
16
25
FA
Hamid
Salehi
Maryam
Mohseni
The purpose of this investigation was to evaluate the level of anxiety experienced by Iranian football referees, and to predict the level of referees’ competitive anxiety according to their self-consciousness and coping styles. One hundred thirteen male football referees voluntarily completed a demographic questionnaire, Self-Consciousness Scale (SCS; Fenigstein, Scheier, & Buss, 1975), and referring-modified versions of the Sports Competitive Anxiety Test (SCAT; Martens, Vealey, & Burton, 1990) and the Coping Style Inventory for Athletes (CSIA; Anshel & Kaissidis, 1997). Results indicated that the referees tolerated low levels of anxiety in a contest (14.19 ± 3.54). It has revealed that in the face of a stressful event, strategies of avoidance rather than approach are usually used by the referees. The results showed that avoidance coping style and private, public, and social self-consciousness are significantly correlated with the referees’ competitive anxiety. Stepwise regression analysis showed that the best predictors of referees’ anxiety were private self-consciousness and avoidance coping style that together accounted for 25% of the explained variance. Results indicate that the competitive anxiety of referees may affect by their self-conscious and coping styles in competitive settings.
Research in Sport Management and Motor Behavior
2252-0716
7
14
2017
12
1
The Relationship between Work Ethics and Satisfaction of Event Volunteers
27
36
FA
Reza
Andam
Amir
Montazeri
Zahra
Karimi
The study of work ethics and job satisfaction have gained great significance following the failures of major corporations and the West’s crisis. The purpose of research was to analyze the relationship between work ethics and satisfaction events volunteers in sport. The method that applied in research was descriptive-correlation. The research statistic population consists of all volunteers participating in twelfth sport-cultural Olympiad of male and female students of universities all around the country.133 persons were evaluated as the sample of the research. For collecting data, They completed two questionnaires work ethic of Petty(1990), and satisfaction of volunteer experiences of Mallaei et al (1388). Face and content validity of the questionnaires were approved by experts. Reliability of the questionnaire work ethic (Cronbach's alpha) and satisfaction of volunteer experiences was α=0.82 and α=0.92, respectively. The results of the Pearson correlation showed that there is a positive and significant relationship between work ethic and Satisfaction Volunteers. The stepwise regression analysis showed two aspects of work ethic (healthy relations and diligence at work) had positive and significant role in anticipation the satisfaction of volunteers (p≤ 0/01). it is recommended to athletic directors to increase satisfaction in sport volunteers by providing ethic codes and developing work ethic principles.
Research in Sport Management and Motor Behavior
2252-0716
7
14
2017
12
1
The comparison effect implementation methods physical activity outside of class on some of physical fitness factors of boys students
37
48
FA
Salman
Jafari
Majid
Kashef
javad
Azmoon
the purpose of this study was the comparison effect implementation methods physical activity outside of class on the physical fitness of 15 y. boy students. method of study was quasi experimental and statitical population of that includes all of the 15 y. boy students of maraghe city(n=2865). sample of study was 80 pepole who were selected of sample available and then randomly in four groups of 20 people called as experimental group 1, the method on based students self-supervision, experimental group 2, the method on based parentals supervision, experimental group 3, the method on based physical education teachers supervision and controll group that were homogenous. at first a pretest was done from the four groups by pull up test, sit and rich test, sit up test, 540 meter running test. implementation methods physical activity outside of class were done on groups for 8 weeks and then a post test was done from four groups. for statistical analysis of multivariate analysis of variance was used for comparison mean between groups.The results showed that the method of enforcement activity outside of class fitness factors of boy students, there are significant differences ( p≤0/05).however, The results showed that the method on based physical education teachers supervision had a more impact on physical fitness related to health.
Research in Sport Management and Motor Behavior
2252-0716
7
14
2017
12
1
The Effect of Basic Gymnastic Exercises in Environments with Different Colors, on Static and Dynamic Balance
49
58
FA
Marzieh
Jafari
Rokhsareh
Badami
The current research aims to compare the effect of basic gymnastic exercises in environments with different colors, on static and dynamic balance. Participants were 40 female students ranging in age from 8 to 10 years, who were classified into three groups: "exercise in the environment with warm colors", "exercise in the environment with cool colors" and "exercise in the environment with compound colors". A pre-test of balance was given to each group in its colored environment. Static and dynamic balance were assessed using the balance subscale of bruininks-oseretsky test of motor proficiency. Then the groups have performed gymnastic exercises in colored environments for 24 sessions, and after 8 weeks, they took the post-test in the same environment. The transfer test was performed in the environment with a neutral color, 48 hours after the post-test. Data were analyzed using one-way ANOVA and ANCOVA tests. The findings showed that the color of the environment had had no effects on the learning and retention of static and dynamic balance.it seems that, the color of learning environment related to type of motor skill.
Research in Sport Management and Motor Behavior
2252-0716
7
14
2017
12
1
The relationship between motor proficiency with body mass index and nutritional status in healthy boys 10-14 years old
59
69
FA
Behzad
Mohammadi Orangi
Neda
Shahrzad
Rasoul
Yaali
Individual constraints are of the factors that can effect on motor development. The aim of this study was to investigate the relationship between motor proficiency with body mass index and nutritional status in healthy boys 10-14 years old in Tehran. Statistical sample was of 120 children for BMI and 90 children for nutritional status. body mass index groups, lean, normal, overweight and obese groups nutritional status to malnutrition, average feeding and Appropriate division Who were chosen by cluster purposeful and motor proficiency was assessed using the by BOT-2 test. The results showed that the between conditions BMI, lean and normal, normal and obese, overweight and obese, there is a significant difference in motor proficiency but in other cases, the difference was not significant. As well as between conditions of malnutrition and normal nutrition, normal nutrition and proper nutrition, proper nutrition and malnutrition, there is a significant difference in motor proficiency. According to this result, body mass index and nutritional status of children in this age affects motor proficiency, which may be different BMI groups in motor proficiency in geometry and mass of body parts, mechanical factors attributed and differences in nutritional status groups to the role of food items brain growth and physical development, he said.
Research in Sport Management and Motor Behavior
2252-0716
7
14
2017
12
1
Recognition of professional competence of physical education teachers with grounded theory approach
71
83
FA
Najaf
Aghaei
Marjan
Saffari
Farnaz Sadat
Hoseini
Physical education teachers are an essential component of Sports teaching in schools and as the founder exercise much influence on all the sports section of country, Recognition of professional competence necessary is their main purpose of this survey. This qualitative study and practices underlying theory (Grounded) was performed. The statistical population was included of elite physical education in schools and subjects was conducted by theoretical and snowball sampling. The tool of data collection was semi-structured interviews, and the data were analyzed from interviews to the underlying encryption method. Thus grouping codes revealed 50 components in four areas: emotional, skill, cognitive and behavioral. Emotional competence of interests and tendencies is essential for physical education teachers. competence of Professional Conduct visual behaviors by teachers for successful implementation of teaching physical education in schools, The cognitive competence, knowledge and mental skills is set in the identification and it will help teachers identify and analysis of issues related to education and Professional skills of teachers is concerned that part of the qualifications is the skills and abilities of teachers in the learning process.