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1- University of Qom
2- University of Qom , jadabi@gmail.com
Abstract:   (1070 Views)
The purpose of this research was to investigate the environmentally friendly behavior of active sports tourists visiting Bushehr beach sports tourism destinations for beach and water sports. The research sample consisted of 102 active sports tourists who were selected by available method and completed the research questionnaire. The research tools included questionnaires of Eco-friendly compliance, Eco-friendly policy, Eco-friendly disposition and word-of-mouth advertisement by Kontojiani and Kotoris (2014). Frequency and percentage indices were used for descriptive statistics and structural equation modeling was done using PLS3 software in the inferential statistics section. The results showed that the Eco-friendly compliance of sports recreation centers providing coastal sports tourism services has a significant effect on the word-of-mouth promotion of active sports tourists, and also the Eco-friendly policy among sports tourists has a significant effect on the Eco-friendly disposition. Eco-friendly disposition did not have a causal relationship with the word-of-mouth advertising of sports tourists. The compliance of sports tourism service providers with environmental protection indicators did not have a significant effect on the Eco-friendly disposition, and this indicates that those sports tourists who have an Eco-friendly policy, in any situation, they show their Eco-friendly disposition. Considering the influence of the Eco-friendly policy on the Eco-friendly disposition of sports tourists, it is suggested that courses and educational programs in different platforms for members of the society, especially sports tourists, in order to familiarize themselves with environmental issues and improve the way and their environmental attitude should be done.

Type of Study: Research | Subject: sport management
Received: 2022/12/25 | Accepted: 2023/10/11 | ePublished ahead of print: 2023/10/11

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