دوره 5، شماره 9 - ( 1-1394 )
جلد 5 شماره 9 صفحات 59-47 |
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Consumer Nationalism and its relation with Patriotism and World mindedness in Assessment of Domestic and Foreign Sporting Goods. JRSM 2015; 5 (9) :47-59
URL: http://jrsm.khu.ac.ir/article-1-2294-fa.html
URL: http://jrsm.khu.ac.ir/article-1-2294-fa.html
ملی گرایی مصرفی و رابطه آن با وطن پرستی و جهانگرایی در ارزیابی کالاهای ورزشی داخلی و خارجی. پژوهش در مدیریت ورزشی و رفتار حرکتی. 1394; 5 (9) :47-59
چکیده: (7098 مشاهده)
ملیگرایی در مصرف، شکلی اقتصادی از ملیگرایی است که باورهای مصرفکنندگان را درباب مناسببودن یا درحقیقت
اخلاقیبودن خرید کالا شکل میدهد و موضوع بسیاری از تحقیقات قرارگرفته است. در تحقیق حاضر 872 نفر ازمیان
569 دانشجوی دوره کارشناسی تربیتبدنی دانشگاههای منتخب شهر تهران و کرج بهعنوان نمونه آماری تحقیق با استفاده
شیمپ و شارما CETSCALE از جدول کرجسی و مورگان انتخاب شدند. ابزار اندازهگیری تحقیق مقیاس 77 سؤالی
0 بهدست آمد. برای تجزیه و تحلیل داده ها نیز آمار / 7527 ( و پرسشنامه حسینزاده ) 7326 ( است که پایایی آن 247 (
با سطح معناداری spss توصیفی و آمار استنباطی شامل ضریب همبستگی اسپیرمن و آزمون من -ویتنی در نرمافزار
استفاده شد. یافتههای تحقیق نشان میدهد که دانشجویان تربیتبدنی ازنظر ملیگراییمصرفی در درجه پایینی p<5/50
قرار دارند. علاوهبراین، بین ملیگرایی و وطنپرستی رابطهای بهدست نیامد، درحالیکه رابطهای منفی بین جهانگرایی و
ملیگرایی مصرفی دانشجویان وجود داشته است. همچنین در متغیرهای ملیگراییمصرفی، جهانگرایی و ارزیابی از
محصولات ورزشی داخلی بین دختران و پسران تفاوت وجود دارد. دختران ملیگراتر از پسران هستند و ارزیابی بهتری
نیز از کالاهای ورزشی داخلی دارند در مقابل، پسران از جهانگرایی بیشتری برخوردارند. درنهایت میتوان گفت
مصرفکنندگانی با ملیگرایی مصرفی پایین، ارزیابی پایینی از محصولات داخلی دارند و بالعکس.
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